Many people do not understand the symbol of the brand, which consists of several elements in form and color, can be a sign or logo graphic.

If we observe, however, added that in fact the value of the brand is emotional (intangible), which is much larger than just the forms or patches that are used as decoration of a product. There are so many different products on the market.

Sometimes the mark with a further problem with the same or similar type of product. Finally, different from what it is, as each brand its own image in the minds of the people who woke up, and loyalty.

To create branding, entrepreneurs must be the values ​​in the society mengorelasikan penetrated. It is not only shown through the visual representation, but also by the attitude in every interaction point.

This allows companies to easily connect their brand to the community as a result of the total brand experience. Through this process communities understand the information provided, nor country.

As such, creates an image in the mind of each of the products or services the company offered. That’s what we call the process of branding.

We can see an example in everyday life. If consumers to the nearest supermarket to buy going products like soap and facial cleansers, they are facing a multitude of options. But ultimately, the consumer can choose the right products (according to their thinking), because in the minds of the entrenched perceptions about the product.

If further investigation, the behavior of consumers in general to the early interaction. It is perceived primarily by the consumers when it comes to buying the product is its visual appearance is. Consumers can see and pay attention to the various aspects, including branding, color, text, images and product information.

Some of these graphics, created one of the branding process of planting in the field of audiovisual products. This shows that design plays an important role in supporting the message.

If an image, the product looks pretty form, to be sure we will be colors that suit your personality and attractive game use with elegant graphics like the use of letters that look beautiful, and supported by a slogan that relevant communication brandtersebut of character. All these design elements should be applied and are not autonomous.

Therefore, it is possible, we conclude that the development of branding is not limited to the visual design or packaging, but includes all means of communication such as print, online, television or radio, and how to react to your staff on the nature of the brand.

Regarding the video itself, which takes into account all giving guidance on the perception that you wake up must be considered. LUX soap, for example, the feminine not only visible from the packaging design, but also pictures showing attractive female character and inner beauty.

The selection of the use of colors like pink, red, orange, and in combination with graphical elements, the display quality, and strengthened by specific font selection of branded LUX own glamorous, feminine and soft.

Conversely, if we want the image that looks like the men, we will certainly show the picture, the strong, frontal, and daring look. Supports the use of powerful images and fonts. See the example to be seen, with packaging, the male, the graphics company on the Castrol product is similar. Castrol branded a font to use, the feeling of speed and harsh.

From the above examples we can conclude that branding is an important element in supporting the success of a brand. Therefore, create brand differentiation and originality, the products differ from each other.

In the process of development, construction also has an important role as a guide for the brand’s image can be transmitted through the visual and understand the target market based on your business strategy.