If the name of Martha Tilaar, figure you will find the first time a friendly woman entrepreneur, wife and mother of four children of a loving, with a fresh look at the age of 74 years old. Then you see the “djitu” successful woman, with many achievements and contributions, both nationally and internationally recognized. Never enough time to parse a row of creation has achieved, both personal and business. Martha, with her family, has proved capable, with particular attention to Martha Tilaar Group undergone beauty business 41 years ago.

coherent family business specializing in beauty treatments for the body is built with a simple dream. “I came home from America, graduated with a beautician, they want women in Indonesia and around the world to beautify. The father told me later, have a big dream and small. Do you want to change the world, first change yourself. Not parents do not complain and blame for the lack of a lot of money. I have a big dream, but did not have enough money. However, I would change themselves to dream, “said Martha Tilaar.

The man told the story

How to change yourself for a man to “tell,” said the woman, who has a professional background as a teacher. The principle of “say” that is the foundation of Martha Tilaar his dream of running a business of beauty to achieve. Wander after taking lessons at the Academy of Beauty Culture Beauty, Bloomington, Indiana, and has worked in crunching Beauty Salon, Indiana University, USA, in 1970, Martha Tilaar stabilize the heart of the business of starting a small shop named Martha Salon.

“Strategies”, he explained, is disciplined, honest, faith is more important or interpreted as an innovative, industrious and tenacious. “Discipline with the always punctual, honest, innovative, pro-actively searching for patterns and not wait until the model with persistent always focused, tenacious and committed to hard work and perseverance to continue to dig more unfinished business,” said the woman who was born September 4, 1937 Kebumen this.

Clearly, the implementation of the “sniper”, Martha Tilaar develop successful cosmetics companies and the care of the body that is a pioneer from the garage. “After the launch of a small living room of the house, a friend of my father leaving home than I did a second show is much larger than the one in the garage. In one years time, I could buy a house yet Martha’s Salon not develop. This is the result of man ‘sniper’ and trust, “said the wife of Prof. Rudolf Hendrik Alexis Tilaar him.

Martha Salon initially of only 4 x 6 meters, which grows with many branches. Martha’s Salon reach a wider market through word of mouth, with a booklet that is deposited by delivering newspapers. As a result, beauty schools Puspa Martha is not the less rapid development.

“Partly because of the trust I had to borrow money to beauty school to increase,” said Martha, who was an injection of funds in the value of Rp 172 million to 80 Puspa Martha build. Since the early pioneering work, Martha Tilaar is consistent with its mission, that women not only physical beauty but also to add ideas and experiences through education.

Who would have thought Martha Tilaar dream true beauty of a fund construction, which is minimal. To address the lack of financial conditions at the beginning of commercial exploitation, Martha synergy with the family. “My father said I had big dreams but no money. Eventually the family worked together to build this dream,” he said.

All family members and the proportion of the capital. “My sister is 30 percent, my brother, the other 10 percent, my father and 30 percent respectively,” he continued.

Market research

After the capital reduction is resolved, it appeared again the next challenge. How to use the minimum investment is so appropriate. “I have a competitor who is an existing salon that time. I was a bit ‘of money, so easy to use unused strange things to read,” he said simply. Martha The key to success in starting a business is to create a business concept that is unique and different. “What was different was the attitude,” said the graduate Department of History at the Institute for Teacher Training and Education (Teachers Training College) in 1963 in Jakarta this.

As a result, with limited resources, but strengthened by research, Dr. Martha foot Salon in Jalan Kusumaatmaja Jakarta. “What I do is buy a hot and cold water, air conditioning and a generator. Even if the show is only measuring 4 x 6 meters in the garage of the house, but I have a different concept. Furnitur time using bamboo, because I do not have enough money “The History of Martha.

Despite the size of a mini Martha Salon presented differently in his time. In the era of the 70s just a salon class hotel in Indonesia that luxury appliances including air conditioning. In fact, a number of famous salon at that time had no facilities to the atmosphere comfortable. It is no wonder that more and more customers are women ambassadors who would stay at the Martha Show.

The preservation of indigenous knowledge

“Local Wisdom Go Global” is the mission that Martha Tilaar group of ancestral wisdom inspired. “My grandmother was a teacher for me. He told me that if you want to try using the system, then it should grow back. If you want to share and business success.” Tri Hita Karana ‘, should also be applied . This would promote the harmonious relationship between man and the Creator, the man with his human and people with the environment, “Martha said, adding the company since its inception, the local wisdom continuous operation.

Cosmetics and body care and wellness center of Martha Tilaar Group responsibilities to consumers. “Environmental research and development is always watching. Menaman Movement Kampoeng Djamoe new slide, which is also a container train farmers for free, and organic plant in the center,” he said.

Four pillars of Martha Tilaar Group, Beauty Education, Culture Beauty, Green Beauty, Empowering Women is the translation of the concept of sharing and the balance that the business of beauty is based. “From the beginning I wanted the culture, natural resources, maintain your physical and spiritual women in Indonesia to improve,” said Martha assessing the conservation of local knowledge as key to the success of her beauty business.

Despite the claims still on raw materials imported decorative cosmetics, Martha is also based on research and product development of local raw materials. products for skin care, spa body care, hair care products from local raw materials, he said. When the rice extracts to hair products, skincare products or fruit skin bleaching.

Learning from the “charlatan” Martha has also taken measures to protect local products. “I do research by visiting traditional healers to the recipe they use, such as herbal medicine can be given to women after childbirth to copy. People think I’m mysterious, but I see that as more research on the cultural richness to discovering nation. My husband fully supports my research. He said that as a shaman dies, a library burns, “said Martha, who married a professor of education.

Rely on sound research and 37 researchers Tilaar Martha’s Innovation Center (MTIC), Martha successful brand cosmetics, body care, spa, and herbs known to foreign tourists. Call Sariayu, care, Belia, Rudy Hadisuwarno Cosmetics, Biokos, Cosmetics professional artist (CAP), aromatic and medicinal plants, and Dewi Sri Spa. As a company, Martha Tilaar Group also successfully ISO 9001, ISO 14000, GMP certification and in Asia in 1996.

The principle underlying shares Martha Tilaar beauty business in the form of empowerment, particularly for women. Understandably, 70 percent of Martha Tilaar Group’s 5,000 employees are women. Not least among these women, who have the ability to learn and schools are free to develop. Start working in the realm of the family experts such as researchers at his company. Martha did not hesitate to send investigators to Ethnobotany in France and teach medical anthropology in Leiden, Netherlands. “Scientific approach to developing local products,” he said.

Focus

a key to business success Martha Tilaar, focus on one area, namely the beauty One. “I started a company from salons, schools, factories, distribution of all movements in the field of beauty,” said the mother of David Bryan Emil Tilaar, Pingkan Engelien Tilaar, Maharani Tilaar Wulan and Kilala Esra Tilaar.

Consistency is maintained as the original dream of beautifying women in Indonesia, in fact, bring a large number of successes for Martha, as individuals and businesses. January 2011, Martha Tilaar Group was selected as a model of the company to the platform of the Global Compact inisasi Lead UN Secretary-General Ban Ki-moon serve. Previously, May 20, 2010, the Ministry of Justice and Human Rights Dr. Martha Tilaar ambassador for human rights education and training. Consistency in the business of beauty is also gives Martha a number of entrepreneurship awards.

Various innovations, Martha Tilaar Group has also created works as the PR Award for Kampoeng Djamoe and numerous other awards for various innovative cosmetics. said the author of several books, “It would be a model that recognizes the United Nations is an achievement. In addition to persuade young people to develop something from the surroundings,” one of them the title “Eastern woman beauty is .

Martha in the management of a commercial enterprise with environmental conservation and local knowledge, even ogled environmental organizations. Martha actively participate in the World Wildlife Fund Indonesia (WWF) and the Biodiversity Foundation (conservative) and the Supervisory Board.

Mental challenge djitu “

development of entrepreneurship must be given the mental djitu, assertive woman who gave birth to her first child at the age of 42 years gave up after 16 years marriage. Mental djitu “this is what strengthens the company and themselves in the face of various obstacles. However, the success of this time is not found without obstacles and challenges. Along the way, the resistance of the outside of a business obstacle Martha Tilaar. harmonious relationships within the family of professionalism and mutual respect, which was built as a working culture for the success of Martha Tilaar Group.

While welcoming the challenges in the era of free trade agreements with AFTA, Martha has been prepared with various innovations. The system of cooperation with selected franchise concepts Martha to promote local products in the world. By Martha Tilaar Shop, is a product of the local cuisine Martha supposed to do a search around the world. Life is also a company that makes Martha confidence entering the show floor at the end of 2010. “IPO Martha Tilaar (PT Martina Berto-red) on Subscribe,” he said proudly.

In the future these funds will be used for research and product development, building a new factory in Cikarang, but also the development of Martha Tilaar Shop in Asia Pacific to strengthen. “R & D to develop products that meet the needs of Asian skin care meet production. We should not be a frog in a box,” said Martha, who is ready and confident with the vintage beauty business AFTA 2015.